services 2.0, truesms, web 2.0, telco 2.0, truebaseline, soa, soacomply, soa comply, operationalization, compliance, object oriented technology, major telecommunication service providers, catv, application service providers,telecommunications, pan provider solution, pittsburgh, pa, trueomf, ip sphere, soa object-modeling tools, service framework, network technology

truebaseline believes that the common goal of service revenue must be achieved through a strategy that integrates the web 2.0 and telco 2.0 perspectives rather than separates them.