research, consulting, gelb, quantitative, qualitative, data management, expert witness, trusted brands, valued products, exceptional experiences, motivated employees, loyal customers, conjoint analysis, brand strategy, online survey, customer advisory board, concept testing, ad/copy testing, experience mapping, advanced techniques, brand research, customer needs assessment, customer value analysis, marketing communications effectiveness, employee alignment, employee satisfaction, touchpoint performance, focus groups, in-depth interviewing, web-enabled telephone interviews

gelb is a strategic marketing firm that enables organizations to identify, deliver, and monitor value. we translate market knowledge into action by utilizing advanced research techniques and framing strategic thinking.